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I am the new digital marketing and communications apprentice at City-REDI. I am hoping my degree in Broadcast Journalism from the University of Salford can help me to create new and inspiring content for our audience as I embark on a new career.<\/p>\n
An apprenticeship was not something I wanted to do when I finished my degree but when I realised the support and brilliant training you can receive at the University of Birmingham, it was a no-brainer. I hope working within City-REDI will teach me skills that I would not learn elsewhere whilst learning and advancing my knowledge from the academics along the way.<\/p>\n
To the role, I bring my enthusiasm, my experience in video making, tv production, and radio production as well as my experience in graphic creation. Whilst gaining my degree, I learned how to put out a TV news program from a mobile phone, this is something I am most proud of. For my dissertation, I created a two-part radio piece about domestic violence, sourcing, editing, interviewing, and scripting it from scratch by myself. I hope these skills will come in handy when creating brilliant content for social media and the website. My goals whilst at City-REDI are to grow the engagement on social media further and to be able to create a successful marketing campaign.<\/p>\n
Before joining City-REDI, I was a cleaner and receptionist at a local hospital in their Accident and Emergency department. I also helped out in the Critical Care department, which was very eye-opening to what the horrible virus could do. Working full time throughout the pandemic and completing a University degree was hard and stressful but very rewarding. I never got the opportunity to work from home like I am now as it wasn’t an option. Adjusting to working from home has been difficult but I have enjoyed being able to spend more time with my two cocker spaniels and at least they get a run at lunchtimes.<\/p>\n
In my spare time, I run create social media content for small scale clients in Birmingham. I create simple logos, business flyers, business cards, Instagram content and Facebook banners. I also raise money for the British Heart Foundation by helping to run local events like a Charity Football match and a Charity Bike Ride each year. I create promotion videos, posters and social media content for the events.<\/p>\n
I love travelling with my most recent trip last year to Prague and later this year to Norway. I love to take photos of different countries and capture the beautiful scenery.<\/p>\n
I hope my apprenticeship at the University advances my experience in marketing and communications and creates some amazing work with the academics and professional services team.<\/p>\n
This blog was written by Ellie Macdonald, Digital Marketing Apprentice, City-REDI<\/a> \/ WMREDI<\/a>, University of Birmingham.\u00a0<\/strong><\/em><\/p>\n Disclaimer:\u00a0<\/em><\/strong> Sign up for our mailing list<\/a><\/em><\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I am the new digital marketing and communications apprentice at City-REDI. I am hoping my degree in Broadcast Journalism from the University of Salford can help me to create new and inspiring content for our audience as I embark on a new career. An apprenticeship was not something I wanted to do when I finished … Continue reading “Meet Ellie Macdonald, City-REDI\/WMREDI’s New Apprentice”<\/span><\/a><\/p>\n","protected":false},"author":1610,"featured_media":15862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,606],"tags":[24,1039,1038,958],"class_list":["post-15854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-city-redi","category-wm-redi","tag-city-redi","tag-digital-marketing-apprentice","tag-ellie-macdonald","tag-wmredi"],"_links":{"self":[{"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/posts\/15854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/users\/1610"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/comments?post=15854"}],"version-history":[{"count":16,"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/posts\/15854\/revisions"}],"predecessor-version":[{"id":16173,"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/posts\/15854\/revisions\/16173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/media\/15862"}],"wp:attachment":[{"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/media?parent=15854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/categories?post=15854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bham.ac.uk\/cityredi\/wp-json\/wp\/v2\/tags?post=15854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe views expressed in this analysis post are those of the authors and not necessarily those of City-REDI \/ WMREDI or the University of Birmingham.<\/em><\/p>\n
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