PlaceCast is a Local Policy Innovation Partnership (LPIP) Hub production based at City-REDI, University of Birmingham. Our new podcast is essential listening for those keen to explore the ins and outs of knowledge mobilisation for influence in central and local government, based on the view that it’s only through animating the power of place-based leadership that the wicked problems of 2025 can become more manageable.
In this episode of Placecast, Nicola Headlam speaks with Des McNulty about the evolving relationship between academia and policymaking, particularly through the lens of place-based leadership. They explore how universities can act as hubs of knowledge and collaboration, contributing to local and regional development by aligning research with real-world policy needs. Des reflects on his experience in Scottish politics and academia, emphasising the importance of natural economic units, the role of city regions, and the need for sustainable partnerships. The conversation highlights the value of accumulated expertise, the challenges of institutional structures, and the potential of place-focused strategies to drive meaningful change across the UK.
Guest speaker
Des McNulty was the Assistant Vice-Principal, Economic Development and Civic Engagement at the University of Glasgow from 2016 to 2021. Des was responsible for developing links between policy makers and researchers, as well as other forms of collaboration between the university and the city, devolved and national governments. He is currently Vice Chair of UPEN (International and Civic Engagement) and Vice Chair of the Glasgow Commission for Economic Growth, which provides strategic advice on economic matters to eight local authorities (elected Councils) in the Greater Glasgow conurbation that have participated in the Glasgow City Region City Deal. Between 1999 and 2011, Des McNulty was an elected member of the Scottish Parliament, where he served in roles including Minister for Communities and Social Justice, shadow spokesperson on Education and Chair of the Parliament’s Finance Committee.
Host
Dr Nicola Headlam has more than 20 years of experience working within all aspects of the multi-helix innovation system; central and local government, civil society and campaigning, academic research and knowledge mobilisation and in industry. Along the way, she has honed expertise in urban and regional subnational economic development, the roles of government in making and shaping place, and in data and evidence for transformation.
In 2024, she became a freelance economic advisor on the role of leadership and partnerships, urban and living lab forms for research, future of cities and foresighting methods, urban transformations, place-branding and urban regeneration and the spatial consequences of public policy.
Key points from the podcast:
Universities as Anchors
Universities are central institutions in regional development. Des emphasises that universities are not just educational bodies—they are large, stable, and internationally connected organisations embedded in local economies. Their research capabilities, data resources, and convening power make them ideal partners in place-based strategies. In city regions like Manchester, Leeds, and Glasgow, universities can help shape economic trajectories by contributing evidence, fostering innovation, and supporting collaborative governance structures.
Bridging Academia and Policy
A recurring theme is the disconnect between academic research and policymaking. Des argues that while academics often produce valuable insights, these are not always aligned with the practical needs or timelines of policymakers. He calls for more “demand-responsive” research, where academics listen to policy priorities and engage not just in research and evaluation, but also in implementation. He stresses that both sides possess valuable knowledge, and effective collaboration requires mutual understanding, shared language, and trust.
Natural Economic Units
Des critiques the assumption that national boundaries always align with economic logic. He points out that Scotland, for example, is not a natural economic unit, whereas the Glasgow City Region is. He advocates for policy frameworks that reflect these “natural economic geographies,” where economic activity, infrastructure, and population density align more organically. This approach can lead to more targeted and effective interventions, especially when supported by regional governance structures.
City Deals and Intelligence Hubs
The Glasgow City Deal is highlighted as a successful model of regional collaboration. Des explains how the deal brought together local authorities, universities, and other stakeholders to create an “intelligence hub”—a data-driven unit that supports strategic decision-making. This hub provides evidence for investment, helps align resources with local needs, and strengthens the region’s competitiveness. It’s a model that other UK regions are beginning to emulate.
Skills and Learning Reform
Des advocates for a shift in how we think about education and skills. He argues that traditional classroom-based learning doesn’t work for everyone and that more project-based, experiential learning could unlock people’s potential. He envisions a system that focuses on developing capabilities through real-world problem-solving, tailored learning paths, and a better understanding of individual strengths. This would not only benefit learners but also society by creating a more adaptable and skilled workforce.
Sustainable Partnerships
Rather than relying on charismatic individual leaders, Des stresses the importance of long-term, institutional partnerships. He believes that sustainable collaboration across sectors—especially between universities, local government, and civil society—is key to driving economic and social change. These partnerships should be built on shared goals, mutual respect, and the ability to adapt over time. This collective approach is more resilient and effective than leadership that depends on one person’s vision or tenure.
International Inspiration
Des draws on international examples to show how place-based collaboration can work. He cites Denmark’s efforts to develop a national approach to social and economic policy through university engagement, and the U.S. model of university-state partnerships, particularly in places like North Carolina’s Research Triangle and Greater Boston. These examples demonstrate how universities, government, and the private sector can co-create innovation ecosystems that drive regional prosperity.
Transcript
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Disclaimer:
The views expressed in this analysis post are those of the author and not necessarily those of City-REDI or the University of Birmingham.