Blair Witch Project – 25th anniversary

Post submitted by Akshita, one of our Student Experience Ambassadors

Twenty-five years ago “The Blair Witch Project” revolutionised the horror genre. The film had a limited release on July 14 1999, before expanding to a wider release starting on July 30. Directed by Daniel Myrick and Eduardo Sánchez, this groundbreaking film introduced the found footage style, leaving an unforgettable mark on cinema.

“The Blair Witch Project” wasn’t just a horror movie; it blurred the lines between fiction and reality. The film followed three student filmmakers —Heather Donahue, Michael C. Williams, and Joshua Leonard — into the Black Hills near Burkittsville, Maryland, to investigate the legend of the Blair Witch. Presented as recovered footage from their ill-fated expedition, it created an unprecedented sense of authenticity and terror.

A key to its success was the innovative marketing campaign. Using the internet, still a novel tool in 1999, the creators built a viral buzz with a compelling backstory, leading many to believe the events were real. The website, featuring faux police reports and interviews, added to the chilling realism.

With a budget of just $60,000, “The Blair Witch Project” grossed nearly $250 million worldwide, making it one of the most profitable independent films ever. Its minimalist approach — naturalistic performances, raw footage, and no special effects — created an immersive and terrifying experience. The actors, often genuinely scared, enhanced the film’s authenticity.

“The Blair Witch Project” re-shaped horror, inspiring films like “Paranormal Activity” and “[Rec].” It showed that true terror comes from suggestion and psychological tension, not just elaborate effects or gore.

As we celebrate its 25th anniversary, it’s clear that “The Blair Witch Project” has stood the test of time. Its raw, unsettling atmosphere still captivates audiences. Special screenings, panel discussions and trips to the original filming locations in Maryland are part of the celebrations, with fans sharing tributes and personal stories online.

This milestone isn’t just about a film; it’s about a cultural phenomenon that changed horror cinema forever. So, whether you’re a long-time fan or discovering it anew, take a moment to appreciate “The Blair Witch Project”— a film that forever altered how we experience fear.