By Jamie Kyte
How to Land Your First Role in Sports Performance Analysis
Breaking into the sports performance analysis industry can be challenging, but with the right strategy, you can secure your first role and build a successful career. Whether you’re a student, recent graduate, or transitioning from another field, this guide will walk you through the key steps to get started.
Photo by Fancy Crave on Unsplash
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1. Gain the Right Education and Knowledge
Most sports performance analysts come from backgrounds in sports science, data analytics, or biomechanics. However, a degree alone won’t set you apart-practical experience and industry knowledge are just as important.
If you don’t have a formal degree, online courses in sports analytics, coding (Python, R), and video analysis software (like Hudl or Sportscode) can help you get up to speed. Look into platforms like Coursera, Udemy, or university-run short courses tailored to sports performance.
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2. Develop Key Skills
To stand out as a competitive candidate, focus on these essential skills:
Video Analysis Tools: Learn software like Hudl Sportscode, Focus, Angles or Nacsport to analyse game footage.
Data Analytics & Visualization: Master tools such as Excel, Tableau, Power BI, or Python for creating data-driven insights.
Tactical Knowledge: Deepen your understanding of game strategies and tactics for your chosen sport.
Communication Skills: Be able to present your insights clearly to coaches and athletes.
Relationship Building: Strong relationships and networking will help you connect with key decision-makers and grow in your career.
Pro Tip: Combine these skills by working on a small analysis project-e.g., analysing player performance trends and creating a report or visualisation to showcase your work.
Photo by Karl Abuid on Unsplash
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3. Build an Online Portfolio
An online portfolio is essential for showcasing your work and standing out in job applications. It’s your digital resume and proof of your abilities. Include:
Match and player analysis reports
Data visualisations of performance trends
Video breakdowns of tactical strategies
Research projects related to sports analytics
Platforms like Wix, WordPress, or even a well-organized LinkedIn profile can host your portfolio. Regularly update it to reflect your latest work and achievements.
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4. Get Hands-On Experience
Practical experience is invaluable. Look for opportunities like:
University Teams: Offer your analysis skills to your school or university sports teams.
Local Clubs: Smaller clubs often lack dedicated analysts and may welcome your assistance.
Freelance Work: Collaborate with individual athletes to provide performance feedback.
Internships & Volunteering: Apply to sports organizations or performance analysis firms for internships.
Even small projects, like analysing match data for a local club, can be added to your portfolio and demonstrate your practical skills.
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5. Network with Industry Professionals
Networking is vital in sports performance analysis. Here’s how to build meaningful connections:
LinkedIn & Twitter (X): Follow and engage with analysts, coaches, and recruiters. Share your portfolio or analysis projects online to gain visibility.
Conferences & Workshops: Attend events like those hosted by Training Ground Guru, which focus on football and sports performance.
Podcasts & Webinars: Learn from industry leaders and reach out with thoughtful questions to build rapport.
Image 3 – Photo by Product School on Unsplash
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6. Apply for Entry-Level Jobs & Internships
Tailor your CV and cover letter to highlight:
Your technical skills (e.g., video analysis, coding, data visualisation)
Practical experience from university projects or internships
Your ability to communicate insights effectively
Your passion for the sport and performance analysis
Check job boards like:
UK Sport
Indeed
APFA (Association of Professional Football Analysts)
Club and Federation Websites (Premier League, NBA, MLS, etc.)
Pro Tip: Consider applying for unpaid internships or volunteer roles to gain valuable experience and build connections. However, ensure these opportunities align with your goals and that you can support yourself financially while participating.
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7. Stay Up-to-Date with Industry Trends
The field of sports performance analysis evolves quickly. Stay current by:
Taking Online Courses: Platforms like Coursera or Skillshare offer great sports analytics content.
Reading Industry Blogs: Stay informed with resources like the Performance Analysis Blog or StatsBomb.
Joining Communities: Participate in forums or LinkedIn groups to exchange ideas and learn from others.
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Final Thoughts
Landing your first job in sports performance analysis requires a mix of education, practical experience, networking, and persistence. Start by developing your skills, creating a strong online portfolio, and connecting with professionals in the industry.
Next Step:
Pick a small analysis project, such as breaking down a recent match or creating a data visualization of player performance. Share it on LinkedIn or your portfolio, and ask for feedback from peers or professionals
J.L.Kyte@bham.ac.uk