By Dr Ahmed Shaalan, Professor Finola Kerrigan and Professor Scott McCabe Birmingham Business School, University of Birmingham AI is unquestionably transforming the landscape of marketing and corporate communications, but its downsides are also becoming increasingly evident. Ethical and trust considerations emerged as key themes at the Corporate and Marketing Communications Conference 2025 (CMC 2025), which … Continue reading “The only way is ethics: Tackling the “dark side” of AI in corporate and marketing communications”
Author: Guest editor
What does the 2025 Spending Review mean for local economic development?
By Johannes Read, Senior Policy and Data Analyst City-REDI, University of Birmingham One year on from winning the General Election, the Labour Government have outlined their 2025 Spending Review. Throughout the Government’s first year, headlines have focused on tightening public finances. This Spending Review follows in a similar vein. But there are also relatively significant … Continue reading “What does the 2025 Spending Review mean for local economic development?”
How can educators address the idea held by many young men that women’s success means men’s loss?
By Dr Heather Jeffrey Birmingham Business School, University of Birmingham Dubai In 1995, the Beijing Declaration and Platform for Action made women’s empowerment a central topic worldwide. Now 30 years later, the United Nations will be releasing reports reviewing progress ahead of International Women’s Day on the 8th of March. Disappointingly, a recent Channel 4 … Continue reading “How can educators address the idea held by many young men that women’s success means men’s loss?”
Resilient food systems, resilient futures: Why SIDS must drive an agri-food systems agenda at COP30
By Dr Merisa Thompson, University of Birmingham & Maryam Rezaei, ODI Small Island Developing States (SIDS) are facing a food crisis. Many people in these island nations struggle to access affordable healthy food. With climate change making things worse, COP30 will be a key opportunity to make food and nutrition security and sustainability in SIDS … Continue reading “Resilient food systems, resilient futures: Why SIDS must drive an agri-food systems agenda at COP30”
It’s a Love Story – just say yes: What are the top retail trends for Valentine’s Day 2025?
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham Valentine’s Day is once again upon us, the day when consumers are expected to show their love for their significant other via the medium of retail! Supermarkets have replaced their Christmas aisles with a sea of red roses and cute bears, whilst … Continue reading “It’s a Love Story – just say yes: What are the top retail trends for Valentine’s Day 2025?”
Rate cut ripple effect: How the Bank of England’s move will shape your finances in 2025
By Dr Anandadeep Mandal, Associate Professor in Finance Birmingham Business School, University of Birmingham The Bank of England’s recent decision to cut the base interest rate from 4.75% to 4.5% marks the third reduction in six months on 6th Feb 2025, a move aimed at revitalising the UK’s slowing economy. With inflation easing and economic … Continue reading “Rate cut ripple effect: How the Bank of England’s move will shape your finances in 2025”
TRUMP coin: A strategic power play in the world of cryptocurrency and politics
By Dr Anandadeep Mandal Birmingham Business School, University of Birmingham On 17 January 2025, just days before his inauguration as the 47th President of the United States, Donald Trump made an unexpected and strategic move into the world of cryptocurrency with the launch of his TRUMP coin. This new meme coin, designed to capitalize on … Continue reading “TRUMP coin: A strategic power play in the world of cryptocurrency and politics”
The UK’s AI superpower ambition: A bold leap or a complex challenge?
By Dr Anandadeep Mandal Birmingham Business School, University of Birmingham The Prime Minister’s recent revelation of the government’s goal to transform the UK into an AI powerhouse sparked global attention. The programme aims to apply artificial intelligence to boost economic development and public service delivery, notably in education and small company operations. The plan has … Continue reading “The UK’s AI superpower ambition: A bold leap or a complex challenge?”
A recipe for holiday cheer: Should Christmas films stick to their tried-and-tested formula?
By Dr Veselina Stoyanova, Associate Professor in Strategy and International Business Birmingham Business School, University of Birmingham It is that time of year again—when we curl up with a warm blanket and cup of hot chocolate in hand in front of a feel-good Christmas film. Let’s be honest, the holiday season wouldn’t really feel complete … Continue reading “A recipe for holiday cheer: Should Christmas films stick to their tried-and-tested formula?”
Christmas ads 2024: Sisters, singing oven gloves and Shaun the Sheep
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham It’s that time of year, when we anticipate our favourite Christmas ads and wait to see which ones spark our emotions! Why is it that we see such an investment in Christmas ads, what do we think of this year’s ads and … Continue reading “Christmas ads 2024: Sisters, singing oven gloves and Shaun the Sheep”