An alternative take on the benefits of increasingly targeted user engagement

By Dr David Houghton, Lecturer in Marketing at Birmingham Business School A little while back I posted a blog on what I believe is the more important issue around selfie posting: that we need to look beyond the selfie and to the self. I wanted to write a bit more on the concern that we might … Continue reading “An alternative take on the benefits of increasingly targeted user engagement”

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Strong and Stable Leadership – why city leadership becomes more important in times of national turbulence

By Rebecca Riley, Business Development Director of the City Region Economic and Development Institute (City REDI). To say we are in interesting times would be an understatement, the recent general election has plunged us further into uncertainty. Putting aside the rights and wrongs of holding the election and the unfolding political alliances it’s important to … Continue reading “Strong and Stable Leadership – why city leadership becomes more important in times of national turbulence”

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Assisting Performance Development at Rolls-Royce plc

By Dr Joe Sanderson and Dr Chris Lonsdale, Procurement and Operations Management Department Over the past three years, we have been working with the production side of Rolls-Royce’s civil aerospace division (RR) on make-buy, procurement and contract management.. The key components of our work have been a research-led competence development programme linked to strategy support … Continue reading “Assisting Performance Development at Rolls-Royce plc”

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12-18 June is Carers week – time to celebrate the unpaid work of millions of caregivers in the UK

By Fiona Carmichael (Professor of Labour Economics), Joy Fillingham (Lecturer, Social Policy and Social Work) & Louise Isham (Doctoral Researcher and Social Worker) Carers Week aims to raise awareness of the unpaid caregiving undertaken by 6.5 million carers in the UK. Caregivers provide help and support for ill, frail or disabled family members and friends. Many … Continue reading “12-18 June is Carers week – time to celebrate the unpaid work of millions of caregivers in the UK”

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Resource orchestration for sustainable entrepreneurship: multiple actors’ perspective

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Senior Lecturer Dr. Natalia Vershinina and Research Fellow Dr. Vivek Soundararajan tackle sustainable entrepreneurship. We are living in the age, when climate change is accelerated by collective human activity, which includes irresponsible business activity. We seem to think that … Continue reading “Resource orchestration for sustainable entrepreneurship: multiple actors’ perspective”

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Authentic brands are responsible brands?

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Professor of Marketing Isabelle Szmigin looks into how brands can effectively present themselves in an ever more complex political climate. The last month has seen two major companies attacked for the presentation of their brand values. Cadbury, and by … Continue reading “Authentic brands are responsible brands?”

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Everybody was kung-fu fighting

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Senior Lecturer in Industrial Relations and HRM Dr Geraint Harvey offers an example of businesses acting irresponsibly. Management at Pobeda Airlines, the Russian low fare subsidiary of Aeroflot, has responded to a spate of violent attacks on staff by … Continue reading “Everybody was kung-fu fighting”

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What is responsible business in the film industry?

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Reader in Marketing and Consumption Dr Finola Kerrigan examines the varying approaches to business ethics in the film industry. I have recently returned from SXSW17, an exciting conference where the worlds of music, film and technology come together … Continue reading “What is responsible business in the film industry?”

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