By Professor Michael Saren Department of Marketing, Birmingham Business School, University of Birmingham The US Government has rebranded their Department of Defense as the Department of War. President Trump says this change “demonstrates our ability and willingness to fight and win wars on behalf of our Nation at a moment’s notice, not just to defend”. … Continue reading “Branding as an Extension of War: Bring Back the War Office?”
Author: Guest Editor
The hidden threat of Food Fraud
By Dr Emma Surman and Dr Sheena Leek, Department of Marketing Birmingham Business School, University of Birmingham Food fraud is big business and hugely prevalent but how many of us are aware of what it is or what can be done about it? It is estimated that Food Fraud contributes $14 billion to the world’s … Continue reading “The hidden threat of Food Fraud”
Billion Dollar Beauty
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham With the news that Hailey Bieber has sold her Rhode make up brand to E.L.F. in a deal worth $1 billion we explore why celebrity beauty is not only hugely popular but also a major driver of economic growth, turning their famous … Continue reading “Billion Dollar Beauty”
Justice on Hold: Why Delays in the Criminal Justice System Are Eroding Public Trust
By Dr Evelyn Svingen, Assistant Professor in Criminology School of Social Policy and Society, University of Birmingham When justice is delayed, it isn’t just denied; it starts to unravel the trust that holds society together. Right now, the UK’s criminal justice system is under serious pressure. Court backlogs are at record highs. Prisons are overcrowded. … Continue reading “Justice on Hold: Why Delays in the Criminal Justice System Are Eroding Public Trust”
M&S – A Great British Debacle
By Sarah Montano, Professor of Retail Marketing and Dr Inci Toral, Associate Professor Birmingham Business School, University of Birmingham A Trusted Brand Faces an Unprecedented Challenge M&S is a much-loved British retailer and is as comforting as a warming cup of tea. Many customers will have grown up knowing that M&S is there for them, … Continue reading “M&S – A Great British Debacle”
Transforming sustainability pedagogy using cartoon-based real-life case studies: a framework
By Dr Anupam Mehta and Dr Ann-Christine Frandsen Birmingham Business School, University of Birmingham PRME funded research Innovative Pedagogic tools for learning and teaching Sustainability and Responsible Business Sustainability education in business schools is crucial for preparing future leaders and entrepreneurs to address the urgent global challenge of climate change and its impact on communities … Continue reading “Transforming sustainability pedagogy using cartoon-based real-life case studies: a framework”
Pinning the Blame When Children Offend: Does Adolescence Show We’re All Guilty by Association?
By Michelle McLean, Post Graduate Researcher School of Social Policy and Society , University of Birmingham Netflix’s four-part drama Adolescence made TV ratings history last month by becoming the first programme on a streaming platform to top the UK’s weekly audience charts. The show, about a thirteen-year-old boy accused of murdering a schoolgirl, has attracted a … Continue reading “Pinning the Blame When Children Offend: Does Adolescence Show We’re All Guilty by Association?”
The Role of Improvised Role Play: Learning and Teaching Professional Ethics in Accounting and Finance
By Ann-Christine Frandsen, Nick Bailey, Wafa Ben Khaled, James Brackley, Keith Hoskin, Elisavet Mantzari, Gabriela Rozenfeld, Madlen Sobkowiak, Ian Thomson and Idlan Zakaria. Birmingham Business School, University of Birmingham In an era of fraud, corruption, sustainability, climate change and challenges what can Improvised Role Play do for HE students learning Accounting and Finance professional ethics? … Continue reading “The Role of Improvised Role Play: Learning and Teaching Professional Ethics in Accounting and Finance”
Dear Old Dirty Birmingham and its Many Bin Strikes
By Professor John Bryson Birmingham Business School, University of Birmingham Narratives or stories that are told of a place really matter. They influence resident perceptions of a place and also those who are making investment decisions that could result in job creation opportunities. One Dublin narrative is constructed around the phase “Dear old Dirty Dublin”. … Continue reading “Dear Old Dirty Birmingham and its Many Bin Strikes”
Breaking the Stigma: Debt Awareness and Support
By Professor Adele Atkinson, Professor of Practice in Financial Literacy and Wellbeing (CHASM) Department of Social Policy, Sociology and Criminology, University of Birmingham Each year, Debt Awareness Week promoted by the national debt charity StepChange, aims to increase awareness of debt and the advice and solutions available to help. This year, the focus is on … Continue reading “Breaking the Stigma: Debt Awareness and Support “