By Dr Ahmed Shaalan, Professor Finola Kerrigan and Professor Scott McCabe Birmingham Business School, University of Birmingham AI is unquestionably transforming the landscape of marketing and corporate communications, but its downsides are also becoming increasingly evident. Ethical and trust considerations emerged as key themes at the Corporate and Marketing Communications Conference 2025 (CMC 2025), which … Continue reading “The only way is ethics: Tackling the “dark side” of AI in corporate and marketing communications”
Category: AI
Why is Everyone Talking About DeepSeek? A Game Changer or Just Hype?
By Dr Anandadeep Mandal Birmingham Business School, University of Birmingham The artificial intelligence (AI) landscape is evolving rapidly, and DeepSeek has been one of the most talked-about AI models in recent months. Initially hailed as a game-changer for its multi-modal learning capabilities, real-time data processing, and unsupervised learning potential, DeepSeek has faced growing scepticism due … Continue reading “Why is Everyone Talking About DeepSeek? A Game Changer or Just Hype?”
The UK’s AI superpower ambition: A bold leap or a complex challenge?
By Dr Anandadeep Mandal Birmingham Business School, University of Birmingham The Prime Minister’s recent revelation of the government’s goal to transform the UK into an AI powerhouse sparked global attention. The programme aims to apply artificial intelligence to boost economic development and public service delivery, notably in education and small company operations. The plan has … Continue reading “The UK’s AI superpower ambition: A bold leap or a complex challenge?”
What is AI doing to parent teacher relationships? Collection pot messages and template school reports
By Dr Stephen Jeffares Department of Public Administration and Policy Associate Professor Director of Postgraduate Research, INLOGOV For parents of young children, the end of term errand list includes “pick up a present for the teacher”. It seems best teacher mugs and budget prosecco is being replaced by online collection pots. The most organised parent … Continue reading “What is AI doing to parent teacher relationships? Collection pot messages and template school reports”
Is AI’s future in the past?
By Professor Stephanie Decker Department of Strategy and International Business, Birmingham Business School Much of the buzz around Artificial Intelligence (AI), and more specifically Generative Artificial Intelligence (GAI), focuses on what the widespread access to these new technologies will mean for the future of society, professions and the workplace. But AI also has the potential … Continue reading “Is AI’s future in the past?”
How can universities use GenAI?
By Dr Kamilya Suleymenova & Dr Mary Dawood Department of Economics, Birmingham Business School The first open-to-general-public GenAI tool was launched in November 2022 and headlines ranged from exceptionally optimistic to dramatically alarmist. The ability to generate text (as well as code, and later images, audio, and video) was immediately spotted by those involved in … Continue reading “How can universities use GenAI?”
Is BBC Bitesize Still Relevant? Evaluating the Role of Artificial Intelligence in Modern Education
By Dr Joachim Timlon, Assistant Professor of Strategy and International Business and Lei Zhu, PhD student, Department of Management, Birmingham Business School. AI integrated education is not just a future possibility, but a factor fundamentally transforming education. It not only makes learning more dynamic, but also hyper-personalised by using smart algorithms that understand each student’s … Continue reading “Is BBC Bitesize Still Relevant? Evaluating the Role of Artificial Intelligence in Modern Education”