By Dr Ahmed Shaalan, Professor Finola Kerrigan and Professor Scott McCabe Birmingham Business School, University of Birmingham AI is unquestionably transforming the landscape of marketing and corporate communications, but its downsides are also becoming increasingly evident. Ethical and trust considerations emerged as key themes at the Corporate and Marketing Communications Conference 2025 (CMC 2025), which … Continue reading “The only way is ethics: Tackling the “dark side” of AI in corporate and marketing communications”
Category: Business
M&S – A Great British Debacle
By Sarah Montano, Professor of Retail Marketing and Dr Inci Toral, Associate Professor Birmingham Business School, University of Birmingham A Trusted Brand Faces an Unprecedented Challenge M&S is a much-loved British retailer and is as comforting as a warming cup of tea. Many customers will have grown up knowing that M&S is there for them, … Continue reading “M&S – A Great British Debacle”
The Role of Improvised Role Play: Learning and Teaching Professional Ethics in Accounting and Finance
By Ann-Christine Frandsen, Nick Bailey, Wafa Ben Khaled, James Brackley, Keith Hoskin, Elisavet Mantzari, Gabriela Rozenfeld, Madlen Sobkowiak, Ian Thomson and Idlan Zakaria. Birmingham Business School, University of Birmingham In an era of fraud, corruption, sustainability, climate change and challenges what can Improvised Role Play do for HE students learning Accounting and Finance professional ethics? … Continue reading “The Role of Improvised Role Play: Learning and Teaching Professional Ethics in Accounting and Finance”
Time for a 4-day Workweek: is the 5-day workweek an outdated relic of the past?
By the Four-Day Workweek Research Team As conversations around work-life balance, productivity, and employee well-being evolve, the Four-Day Workweek (4DWW) is gaining global attention. But what does it truly mean in practice? Who benefits? What challenges arise? And how do different industries and regions approach its implementation? These pressing questions were at the heart of … Continue reading “Time for a 4-day Workweek: is the 5-day workweek an outdated relic of the past?”
Rethinking Conflict in International Strategic Alliances: A Path to Stronger Collaboration
By Dr Laura Salciuviene, Assistant Professor in Strategy and International Business, Birmingham Business School and Dr Claudio De Mattos, University of Huddersfield Conflict is often seen as a major obstacle in organisations, particularly in international strategic alliances. Traditionally, research has emphasised conflict avoidance, arguing that disagreements disrupt the pursuit of common goals. In our newest … Continue reading “Rethinking Conflict in International Strategic Alliances: A Path to Stronger Collaboration”
As Ever, With Love, Meghan
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham On the 4th March 2025, a new TV series called “With Love, Meghan” debuts on Netflix. Meghan, Duchess of Sussex, invites people to share her cooking, gardening and hosting tips, all filmed at a beautiful California estate. Celebrities hosting a cooking and … Continue reading “As Ever, With Love, Meghan”
Bridget Jones and the Winning RomCom Formula
By Professor Finola Kerrigan Professor in Marketing, Birmingham Business School, University of Birmingham Bridget Jones has done it again at the box office. But if we want to understand the success of this newspaper diary/book/film adaptation, we must acknowledge that such success does not come from nowhere. I was late to the Bridget Jones party … Continue reading “Bridget Jones and the Winning RomCom Formula”
The UK’s Encryption Crackdown: What It Means for Investors and Digital Privacy
By Dr Anandadeep Mandal, Associate Professor in Finance Birmingham Business School, University of Birmingham The UK’s Bold Move on Encrypted Data In a controversial move, the UK government has issued a “technical capability notice” under the Investigatory Powers Act 2016, compelling Apple to create a backdoor to its encrypted iCloud services. The demand requires Apple … Continue reading “The UK’s Encryption Crackdown: What It Means for Investors and Digital Privacy”
It’s a Love Story – just say yes: What are the top retail trends for Valentine’s Day 2025?
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham Valentine’s Day is once again upon us, the day when consumers are expected to show their love for their significant other via the medium of retail! Supermarkets have replaced their Christmas aisles with a sea of red roses and cute bears, whilst … Continue reading “It’s a Love Story – just say yes: What are the top retail trends for Valentine’s Day 2025?”
Rate cut ripple effect: How the Bank of England’s move will shape your finances in 2025
By Dr Anandadeep Mandal, Associate Professor in Finance Birmingham Business School, University of Birmingham The Bank of England’s recent decision to cut the base interest rate from 4.75% to 4.5% marks the third reduction in six months on 6th Feb 2025, a move aimed at revitalising the UK’s slowing economy. With inflation easing and economic … Continue reading “Rate cut ripple effect: How the Bank of England’s move will shape your finances in 2025”