By Dr Darja Reuschke, Associate Professor City-REDI, Birmingham Business School Whether working from home impacts employees’ productivity and performance is not a new question, but one that has received renewed attention with media coverage of organisations asking their staff to work fully or a minimum number of days in the office. Most recently, members of … Continue reading “Is Working From Home Bad for Employees’ Productivity?”
Category: Business
The DEI Trilemma: Progress, Pushback, or Quiet Compliance?
By Dr Achilleas Boukis, Associate Professor in Marketing Birmingham Business School, University of Birmingham Several prominent global organisations, including technology giants such as Meta, Amazon, and Zoom, retailers like Walmart, and automotive companies such as Ford and Harley-Davidson, are scaling back their Diversity, Equity, and Inclusion (DEI) initiatives. These decisions appear to be largely driven by … Continue reading “The DEI Trilemma: Progress, Pushback, or Quiet Compliance?”
Why is Everyone Talking About DeepSeek? A Game Changer or Just Hype?
By Dr Anandadeep Mandal Birmingham Business School, University of Birmingham The artificial intelligence (AI) landscape is evolving rapidly, and DeepSeek has been one of the most talked-about AI models in recent months. Initially hailed as a game-changer for its multi-modal learning capabilities, real-time data processing, and unsupervised learning potential, DeepSeek has faced growing scepticism due … Continue reading “Why is Everyone Talking About DeepSeek? A Game Changer or Just Hype?”
The UK’s AI superpower ambition: A bold leap or a complex challenge?
By Dr Anandadeep Mandal Birmingham Business School, University of Birmingham The Prime Minister’s recent revelation of the government’s goal to transform the UK into an AI powerhouse sparked global attention. The programme aims to apply artificial intelligence to boost economic development and public service delivery, notably in education and small company operations. The plan has … Continue reading “The UK’s AI superpower ambition: A bold leap or a complex challenge?”
UK Bond Sale Signals Waning Investor Confidence Amid Economic Uncertainty
By Dr Anandadeep Mandal Birmingham Business School, University of Birmingham The UK’s most recent bond sale, on January 14, 2025, raises serious concerns about investor confidence in the British economy. With Chancellor Rachel Reeves facing increasing parliamentary pressure for growing government borrowing costs and a volatile pound, the results of this bond issue are critical … Continue reading “UK Bond Sale Signals Waning Investor Confidence Amid Economic Uncertainty”
A recipe for holiday cheer: Should Christmas films stick to their tried-and-tested formula?
By Dr Veselina Stoyanova, Associate Professor in Strategy and International Business Birmingham Business School, University of Birmingham It is that time of year again—when we curl up with a warm blanket and cup of hot chocolate in hand in front of a feel-good Christmas film. Let’s be honest, the holiday season wouldn’t really feel complete … Continue reading “A recipe for holiday cheer: Should Christmas films stick to their tried-and-tested formula?”
Toyland Triumphs: The Marketing and Popularity of Christmas Toys 2024
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham It’s the time of year when thoughts turn to that elusive Christmas wish list. One thing we do know will feature on many lists is toys. Whilst, we know that little ones will be anxiously waiting for Santa to deliver, we should … Continue reading “Toyland Triumphs: The Marketing and Popularity of Christmas Toys 2024”
Jaguar rebranding – A wilful controversy or a strategic misstep?
By Dr Achilleas Boukis, Associate Professor in Marketing Birmingham Business School, University of Birmingham Jaguar’s recent rebrand video got everyone talking. Their bold and dramatic rebranding move signalled the long-expected transition to an all-electric future as well as sparked shock, excitement and a heated debate among branding experts, celebrities and marketers. Many experts long argue that … Continue reading “Jaguar rebranding – A wilful controversy or a strategic misstep?”
Save Our Shops: Can the High Street Survive the Latest Challenges?
By Sarah Montano, Professor of Retail Marketing and Dr Inci Toral, Associate Professor Birmingham Business School, University of Birmingham Once again, the UK’s retail sector is facing challenges, as highlighted by protests and a letter signed by over 80 major retailers. Key measures, including a rise in National Insurance contributions, an increase in the minimum wage, … Continue reading “Save Our Shops: Can the High Street Survive the Latest Challenges? “
Christmas ads 2024: Sisters, singing oven gloves and Shaun the Sheep
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham It’s that time of year, when we anticipate our favourite Christmas ads and wait to see which ones spark our emotions! Why is it that we see such an investment in Christmas ads, what do we think of this year’s ads and … Continue reading “Christmas ads 2024: Sisters, singing oven gloves and Shaun the Sheep”