By Dr Veselina Stoyanova, Associate Professor in Strategy and International Business Birmingham Business School, University of Birmingham It is that time of year again—when we curl up with a warm blanket and cup of hot chocolate in hand in front of a feel-good Christmas film. Let’s be honest, the holiday season wouldn’t really feel complete … Continue reading “A recipe for holiday cheer: Should Christmas films stick to their tried-and-tested formula?”
Category: Christmas
Toyland Triumphs: The Marketing and Popularity of Christmas Toys 2024
By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham It’s the time of year when thoughts turn to that elusive Christmas wish list. One thing we do know will feature on many lists is toys. Whilst, we know that little ones will be anxiously waiting for Santa to deliver, we should … Continue reading “Toyland Triumphs: The Marketing and Popularity of Christmas Toys 2024”
Christmas Markets: A modern movie vibe and a time to socialise?
By Sarah Montano, Professor of Retail Marketing and Dr Inci Toral, Associate Professor Birmingham Business School, University of Birmingham The arrival of a Christmas market in the centre of a local town or city heralds the countdown to Christmas! With the smell of mulled wine in the air, the temptation of a hot dog to … Continue reading “Christmas Markets: A modern movie vibe and a time to socialise?”
The sociology of ‘Friendsmas’ and the value of traditions
By David Bomark, Research Fellow Department of Social Policy, Sociology and Criminology, University of Birmingham One of my favourite Christmases was not spent with my family, as I would normally do, but was instead spent with friends. This was the first time I did not go home as I would usually do, but as my … Continue reading “The sociology of ‘Friendsmas’ and the value of traditions”