By Sarah Montano, Professor of Retail Marketing Birmingham Business School, University of Birmingham On the 4th March 2025, a new TV series called “With Love, Meghan” debuts on Netflix. Meghan, Duchess of Sussex, invites people to share her cooking, gardening and hosting tips, all filmed at a beautiful California estate. Celebrities hosting a cooking and … Continue reading “As Ever, With Love, Meghan”
Category: Popular Culture
Bridget Jones and the Winning RomCom Formula
By Professor Finola Kerrigan Professor in Marketing, Birmingham Business School, University of Birmingham Bridget Jones has done it again at the box office. But if we want to understand the success of this newspaper diary/book/film adaptation, we must acknowledge that such success does not come from nowhere. I was late to the Bridget Jones party … Continue reading “Bridget Jones and the Winning RomCom Formula”
A recipe for holiday cheer: Should Christmas films stick to their tried-and-tested formula?
By Dr Veselina Stoyanova, Associate Professor in Strategy and International Business Birmingham Business School, University of Birmingham It is that time of year again—when we curl up with a warm blanket and cup of hot chocolate in hand in front of a feel-good Christmas film. Let’s be honest, the holiday season wouldn’t really feel complete … Continue reading “A recipe for holiday cheer: Should Christmas films stick to their tried-and-tested formula?”
Why hold an academic event about Taylor Swift?
By Professor Sarah Montano Birmingham Business School, University of Birmingham We were delighted to host The Taylor Swift Phenomenon as part of the ESRC Festival of Social Science, a standout event that received BBC press coverage for its engaging exploration of cultural influence. Taylor Swift’s ascent to iconic status compels us to examine how society … Continue reading “Why hold an academic event about Taylor Swift?”
Bridgerton… “and the object(s) of all my desires.”
By Professor Sarah Montano, Department of Marketing, Birmingham Business School Dearest Reader, Were you in attendance at the wedding of the season? This author was captivated by the latest wedding in the Ton and the relief that another young lady will not remain on the shelf for yet another season! With the finale of Bridgerton … Continue reading “Bridgerton… “and the object(s) of all my desires.””