By Professor Sarah Montano, Department of Marketing, Birmingham Business School The excitement is building for Taylor’s Swift’s Eras tour which is arriving in the UK on 7th June. For a Lucky One who has a ticket and for Swifties, Barclays research has shown that the Eras tour will boost the UK economy by nearly a … Continue reading “Look What You Made Me D̶o̶ Buy: Shopping Swiftonomics”
