By Jason Metcalfe, Research Associate Jubilee Centre for Character and Virtues, University of Birmingham Star Wars resonated with a worldwide audience, and there is no doubt this was due to the array of moral and spiritual elements present throughout the films. For those out of the loop, May 4th is Star Wars Day, selected as … Continue reading “Star Wars Day: Virtues in a Galaxy, far far away…”
Tag: film marketing
The Oscars: 90 years on, where are all the women?
By Finola Kerrigan, Reader in Marketing and Consumption Department of Marketing, Birmingham Business School, University of Birmingham On the 4th March, the 90th version of the Academy Awards will be broadcast across the world. Last year the focus was on representation and diversity with the #Oscarssowhite campaign. This year, it is all about women. Following … Continue reading “The Oscars: 90 years on, where are all the women?”