Alice Pugh discusses Shrinkflation and Skimpflation and how these have had an adverse effect on the consumers. This blog was originally published in the Birmingham Business School Blog. What is Shrinkflation? Shrinkflation is when the size of a product decreases, but the price remains constant. It is a discrete way of increasing the price of … Continue reading “Shrinkflation and Skimpflation – A Permanent Loss in What Your Money can buy”
