In this policy briefing, Dr Magda Cepeda Zorrilla, Professor Anne Green, Dr Chloe Billing, Professor Simon Collinson and Dr Fengjie Pan report on the findings of their study which collected data from 300 firms across the West Midlands, examining what managers at these companies understood productivity to be, the policy implications of their varied understanding … Continue reading “City-REDI Policy Briefing: Improving Understanding and Measurement of Productivity”
Author: Magda Cepeda Zorrilla
A Safe Return to the Classroom and Work in the West Midlands During the COVID-19 Pandemic
What can central and local government do to ensure safe transport to work and school during the COVID-19 pandemic to safeguard the well-being of workers and children? Dr Magda Cepeda Zorrilla looks at the evidence and possible solutions. Getting young people back to school has been set as a priority by the Transport for West Midlands … Continue reading “A Safe Return to the Classroom and Work in the West Midlands During the COVID-19 Pandemic”
Better Transport Infrastructure Can Increase Well-Being in the West Midlands
Welcome to REDI-Updates. REDI-Updates is a bi-annual publication which will get behind the data and translate it into understandable terms. WM REDI staff and guest contributors will discuss various topics, with this first publication focusing on how inclusive growth can be a tool to tackle regional imbalances across the UK. In this article, Dr Magda Capeda … Continue reading “Better Transport Infrastructure Can Increase Well-Being in the West Midlands”
COVID-19 in West Midlands, an Opportunity for Fostering Urban Micro-Mobility
In this blog, Dr Magda Cepeda Zorrilla looks at the opportunities lockdown has presented us with to think differently about the way we use transport, including the possible benefits for the environment as well as the quality of travel in general. One could think about all the negative impacts that the coronavirus pandemic has triggered, … Continue reading “COVID-19 in West Midlands, an Opportunity for Fostering Urban Micro-Mobility”
Towards an Integrated Transport Policy in the West Midlands
This blog post has been produced to provide insight into the findings of the Birmingham Economic Review. The Birmingham Economic Review 2019 is produced by City-REDI, University of Birmingham and the Greater Birmingham Chambers of Commerce, with contributions from the West Midlands Growth Company. It is an in-depth exploration of the economy of England’s second … Continue reading “Towards an Integrated Transport Policy in the West Midlands”
What is Transport Resilience?
Welcome to part three in our new series “What is…?” where we explain the language, terms and ideas used in our day-to-day work. Other blogs from the series include: What is GVA? What is Smart Specialisation? What are Industrial Clusters and Economies of Agglomeration? Definition and description Transport is necessary at the national and international … Continue reading “What is Transport Resilience?”
The Economic Impacts of Physical Inactivity and the West Midlands’ Strategy to Increase Walking and Cycling
The World Health Organization recommends that all adults aged between 18 and 64 years old should do at least 30 minutes a day of moderate-intensity aerobic physical activity throughout the week to achieve a healthy body mass and weight. Any individual that reaches the level of physical activity recommended according to their age is considered … Continue reading “The Economic Impacts of Physical Inactivity and the West Midlands’ Strategy to Increase Walking and Cycling”
Meet Dr Magda Cepeda Zorrilla, Research Fellow at City-REDI
I joined City-REDI, University of Birmingham as Research Fellow in February 2019. I studied my a BSc (Hons) in International Relations (2007-2011) in the National Autonomous University of Mexico. My dissertation was aimed to explore the International experience of the use of the bicycle to reduce CO2 emissions and how developing countries could access to … Continue reading “Meet Dr Magda Cepeda Zorrilla, Research Fellow at City-REDI”