How IKEA assembled a global reputation

What has been the secret to IKEA’s success? By Isabelle Szmigin, Professor of Marketing at Birmingham Business School It has been said that IKEA is similar to Marmite, you either love it or hate it. However I think what IKEA has done for home fashion is a little more complex than that. So as IKEA … Continue reading “How IKEA assembled a global reputation”

Providing inclusive business support in disadvantaged areas

Ahead of tomorrow’s 21st Annual Ethnic Minority Business Conference, the most important event in the calendar for disseminating policy and research on ethnic minority firms, Professor Monder Ram and project partners write for Birmingham Business School Blog on a recent project aimed at supporting entrepreneurs in disadvantaged areas. For the last six months Mosese Dakunivosa … Continue reading “Providing inclusive business support in disadvantaged areas”

Migrant Entrepreneurship: Reflections on Research and Practice

Director of Centre for Research in Ethnic Minority Entrepreneurship (CREME) Monder Ram summarises a paper published in the International Small Business Journal. The convulsions that Europe is experiencing over migration are increasingly evident in academic debates and the more expedient interventions of policy-makers. Scholars have long ruminated on factors that so often lead to migrants … Continue reading “Migrant Entrepreneurship: Reflections on Research and Practice”