By Dr Siddhartha Bandyopadhyay, Reader in Economics Department of Economics, University of Birmingham Given the potential to legally harvest data to use for micro-targeting, as consumers we need to understand how we are vulnerable to being manipulated. The controversy over the way Cambridge Analytica has used data harvested from Facebook has raised concerns around data … Continue reading “Less is better: guarding your privacy in a world of micro-targeting”
Category: Social Media
An alternative take on the benefits of increasingly targeted user engagement
By Dr David Houghton, Lecturer in Marketing at Birmingham Business School A little while back I posted a blog on what I believe is the more important issue around selfie posting: that we need to look beyond the selfie and to the self. I wanted to write a bit more on the concern that we might … Continue reading “An alternative take on the benefits of increasingly targeted user engagement”
It’s the self not the selfie: Are we heading down a wormhole?
By Dr David Houghton, Lecturer in Marketing at Birmingham Business School A few weeks back I was approached to write this blog piece on the topic of selfie culture, shortly after having appeared on BBC Breakfast discussing a similar topic. My first thoughts were, “what’s interesting about selfies?” I mean, we know from prior research, … Continue reading “It’s the self not the selfie: Are we heading down a wormhole?”