Is it still safe to use Facebook?

By Dr Rosalind Jones, Lecturer in Marketing Department of Marketing, University of Birmingham Facebook needs to work on creating an improved alliance with outsourced companies or bring the work in-house, ensuring compliance for a better and safer world. A recent Channel 4 Dispatches program – Inside Facebook: Secrets of the Social Network – saw an undercover … Continue reading “Is it still safe to use Facebook?”

Be in the know about GDPR and data protection

By Dr David Houghton, Senior Lecturer in Marketing Department of Marketing, University of Birmingham Not everybody will care nor want to think about it, but being able to make an informed choice is always better than making the presumption. The GDPR comes into force on the 25th May and replaces the Data Protection Act of 1998 … Continue reading “Be in the know about GDPR and data protection”

Less is better: guarding your privacy in a world of micro-targeting

By Dr Siddhartha Bandyopadhyay, Reader in Economics Department of Economics, University of Birmingham Given the potential to legally harvest data to use for micro-targeting, as consumers we need to understand how we are vulnerable to being manipulated. The controversy over the way Cambridge Analytica has used data harvested from Facebook has raised concerns around data … Continue reading “Less is better: guarding your privacy in a world of micro-targeting”

An alternative take on the benefits of increasingly targeted user engagement

By Dr David Houghton, Lecturer in Marketing at Birmingham Business School A little while back I posted a blog on what I believe is the more important issue around selfie posting: that we need to look beyond the selfie and to the self. I wanted to write a bit more on the concern that we might … Continue reading “An alternative take on the benefits of increasingly targeted user engagement”

It’s the self not the selfie: Are we heading down a wormhole?

By Dr David Houghton, Lecturer in Marketing at Birmingham Business School A few weeks back I was approached to write this blog piece on the topic of selfie culture, shortly after having appeared on BBC Breakfast discussing a similar topic. My first thoughts were, “what’s interesting about selfies?” I mean, we know from prior research, … Continue reading “It’s the self not the selfie: Are we heading down a wormhole?”