Resource orchestration for sustainable entrepreneurship: multiple actors’ perspective

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Senior Lecturer Dr. Natalia Vershinina and Research Fellow Dr. Vivek Soundararajan tackle sustainable entrepreneurship. We are living in the age, when climate change is accelerated by collective human activity, which includes irresponsible business activity. We seem to think that … Continue reading “Resource orchestration for sustainable entrepreneurship: multiple actors’ perspective”

Authentic brands are responsible brands?

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Professor of Marketing Isabelle Szmigin looks into how brands can effectively present themselves in an ever more complex political climate. The last month has seen two major companies attacked for the presentation of their brand values. Cadbury, and by … Continue reading “Authentic brands are responsible brands?”

Everybody was kung-fu fighting

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Senior Lecturer in Industrial Relations and HRM Dr Geraint Harvey offers an example of businesses acting irresponsibly. Management at Pobeda Airlines, the Russian low fare subsidiary of Aeroflot, has responded to a spate of violent attacks on staff by … Continue reading “Everybody was kung-fu fighting”

What is responsible business in the film industry?

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Reader in Marketing and Consumption Dr Finola Kerrigan examines the varying approaches to business ethics in the film industry. I have recently returned from SXSW17, an exciting conference where the worlds of music, film and technology come together … Continue reading “What is responsible business in the film industry?”

Sustainable Global Supply Chains: Some Observations From the Field

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Research Fellow in Management Dr. Vivek Soundararajan offers his own perspective on sustainable global supply chains. Midday in South India, the weather is terribly hot (somewhere between 36 and 38 degree Celsius) and the long-drives, undisciplined eating, lack … Continue reading “Sustainable Global Supply Chains: Some Observations From the Field”