The Treasury and the virtual modelling of a Brexit ‘reality’

By Professor John Bryson, Professor of Enterprise and Competitiveness Department of Strategy and International Business, University of Birmingham As Theresa May tries to persuade politicians and the British people to support the deal that she has negotiated with the European Union, Brexit becomes even more exciting. Perhaps, the best way of describing this deal is that … Continue reading “The Treasury and the virtual modelling of a Brexit ‘reality’”

Be in the know about GDPR and data protection

By Dr David Houghton, Senior Lecturer in Marketing Department of Marketing, University of Birmingham Not everybody will care nor want to think about it, but being able to make an informed choice is always better than making the presumption. The GDPR comes into force on the 25th May and replaces the Data Protection Act of 1998 … Continue reading “Be in the know about GDPR and data protection”

Fact or fake?

By Professor Mark Saunders, Professor of Business Research Methods, Lloyds Banking Group Centre for Responsible Business Associate Department of Management, University of Birmingham Whilst most claims are based on good research, the increase of fake news means that it is important to look carefully rather than accept them at face value. When reading or watching … Continue reading “Fact or fake?”

Less is better: guarding your privacy in a world of micro-targeting

By Dr Siddhartha Bandyopadhyay, Reader in Economics Department of Economics, University of Birmingham Given the potential to legally harvest data to use for micro-targeting, as consumers we need to understand how we are vulnerable to being manipulated. The controversy over the way Cambridge Analytica has used data harvested from Facebook has raised concerns around data … Continue reading “Less is better: guarding your privacy in a world of micro-targeting”