‘Tis the season to spend on advertising

What is it about Christmas adverts that makes them so newsworthy? By Isabelle Szmigin, Professor of Marketing at Birmingham Business School As we enter the last days of November, the Christmas ads have well and truly hit our screens. Boots, Sainsbury, Waitrose, Tesco, Debenhams, Marks and Spencer, Aldi and Lidl and not forgetting John Lewis … Continue reading “‘Tis the season to spend on advertising”

How businesses can help curb obesity this Sugar Awareness Week

This sugar awareness week, while we should think twice about putting sugar in our tea and coffee or having that second soft drink in a day, we must also put pressure on suppliers and manufacturers to act responsibly and present us with products that help us reduce our calories and of course tooth decay. By … Continue reading “How businesses can help curb obesity this Sugar Awareness Week”

Authentic brands are responsible brands?

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Professor of Marketing Isabelle Szmigin looks into how brands can effectively present themselves in an ever more complex political climate. The last month has seen two major companies attacked for the presentation of their brand values. Cadbury, and by … Continue reading “Authentic brands are responsible brands?”