By Professor Mark Saunders, Professor of Business Research Methods, Lloyds Banking Group Centre for Responsible Business Associate Department of Management, University of Birmingham Whilst most claims are based on good research, the increase of fake news means that it is important to look carefully rather than accept them at face value. When reading or watching … Continue reading “Fact or fake?”
Category: Advertising
Less is better: guarding your privacy in a world of micro-targeting
By Dr Siddhartha Bandyopadhyay, Reader in Economics Department of Economics, University of Birmingham Given the potential to legally harvest data to use for micro-targeting, as consumers we need to understand how we are vulnerable to being manipulated. The controversy over the way Cambridge Analytica has used data harvested from Facebook has raised concerns around data … Continue reading “Less is better: guarding your privacy in a world of micro-targeting”
‘Tis the season to spend on advertising
What is it about Christmas adverts that makes them so newsworthy? By Isabelle Szmigin, Professor of Marketing at Birmingham Business School As we enter the last days of November, the Christmas ads have well and truly hit our screens. Boots, Sainsbury, Waitrose, Tesco, Debenhams, Marks and Spencer, Aldi and Lidl and not forgetting John Lewis … Continue reading “‘Tis the season to spend on advertising”