By Professor Ganna Pogrebna, The Department of Economics, Professor of Behavioral Economics and Data Science Could a new data model, designed specifically to understand the risks and susceptibility of vulnerable people to COVID-19, help us better understand how they can exit lockdown in a way that still mitigates the risks of the virus? Our new … Continue reading “Using behavioural segmentation to help protect vulnerable people during the COVID-19 pandemic”
UK business is failing to step up to the UN’s Sustainable Development Goals
By Professor Ian Thomson Director of Lloyds Banking Group Centre for Responsible Business In September 2015, after the largest public consultation in history, all 193 Member States of the United Nations adopted the 17 Sustainable Development Goals (SDGs). These ambitious targets aim to end extreme poverty, fight inequality and injustice, and protect our planet by … Continue reading “UK business is failing to step up to the UN’s Sustainable Development Goals”
COVID-19, the Domino Effect and Enhancing Pandemic Resilience across the West Midlands
By Professor John Bryson Department of Strategy and International Business, University of Birmingham It is important to appreciate that the ‘R’ number is critical here and any further increase in Birmingham’s ‘R’ number will result in an escalation in localised restrictions. Yesterday, I was reminded of April 2020. This seems such a long time ago. … Continue reading “COVID-19, the Domino Effect and Enhancing Pandemic Resilience across the West Midlands”
The Oatly-Blackstone deal: how will consumers respond?
By Dr Caroline Moraes, Reader in Marketing and Consumer Research Department of Marketing, University of Birmingham Consumers are more likely to boycott Oatly if they believe the negative arguments being presented against the brand. Swedish vegan milk brand Oatly has caused controversy among political and climate activists over its decision to sell a stake of the … Continue reading “The Oatly-Blackstone deal: how will consumers respond?”
Black Lives Matter: A movement or a moment?
By Nicholas Bailey, Birmingham Business School and Lloyds Banking Group Centre for Responsible Business, and Professor Nando Sigona, School of Social Policy University of Birmingham BLM became something very different from its previous incarnation on the day George Floyd died. It transitioned from social organisation to symbolising a societal ideal. By any definition, 2020 has … Continue reading “Black Lives Matter: A movement or a moment?”
Goodbye Debenhams
By Dr Inci Toral and Dr Sarah Montano Department of Marketing, University of Birmingham Unfortunately, we are seeing the demise of the department stores such brands as Debenhams, John Lewis and House Fraser, due to the fact that as large organisations it is difficult for them to be agile and respond quickly to new consumer … Continue reading “Goodbye Debenhams”
Why fast fashion’s slavery problem is woven into its business model
By Dr Christoph Biehl Associate of the Lloyds Banking Group Centre for Responsible Business, Department of Management The textile industry has been rocked by scandals for years. We still remember the pictures of families that were torn apart by the collapse of Rana Plaza in Bangladesh in 2013. Waves of empathy mixed with guilt spread … Continue reading “Why fast fashion’s slavery problem is woven into its business model”
The Covid-19 UK Recession – From Universal to Particular Experiences
By Professor John Bryson Department of Strategy and International Business, University of Birmingham It is worth noting that we are living through an exceptional period in which a virus is responsible for an economic downturn. There are many aspects to this downturn that need to be considered. I am currently on holiday, during this break, … Continue reading “The Covid-19 UK Recession – From Universal to Particular Experiences”
Covid-19 response in developing countries: maintaining a fine balance
By Omasanjuwa E. Edun MBA Alumnus Prior to the onset of the current pandemic, developing countries were already at a disadvantage, with a significant proportion of their population at risk of being disproportionately impacted by the disease on account of living in poverty. Like a tsunami, Covid-19 is sweeping across the globe, wreaking a trail … Continue reading “Covid-19 response in developing countries: maintaining a fine balance”
COVID-19 bringing new life to dying high streets
By Dr Sarah Montano Department of Marketing, University of Birmingham COVID-19 has obviously had a severe impact on all businesses, from multi-nationals to independent, although the ONS states that there are signs of recovery with retail sales in June at near pre-lockdown levels. But how can independent businesses re-open and stay successful whilst maintaining social … Continue reading “COVID-19 bringing new life to dying high streets”