By Dr Sarah Montano Senior Lecturer in Marketing, Birmingham Business School Amazon are reportedly opening a series of pop up shops in 10 UK town centres offering a range of products and a click and collect service, in the form of Amazon lockers. There is some concern about Amazon moving to the high street after … Continue reading “Should Amazon give back in the face of changing consumer demand?”
Tag: Amazon
Stop expecting consumers to take action on corporate tax avoidance
By Dr Caroline Moraes, Senior Lecturer in Marketing Department of Marketing, University of Birmingham People will tell us that they prefer ethical or sustainable brands. Yet, they will not always behave in ways that resonate with their attitudes. Corporate tax avoidance has been a topical issue for a number of years. Once again, we are witnessing many … Continue reading “Stop expecting consumers to take action on corporate tax avoidance”