Stop expecting consumers to take action on corporate tax avoidance

By Dr Caroline Moraes, Senior Lecturer in Marketing Department of Marketing, University of Birmingham People will tell us that they prefer ethical or sustainable brands. Yet, they will not always behave in ways that resonate with their attitudes. Corporate tax avoidance has been a topical issue for a number of years. Once again, we are witnessing many … Continue reading “Stop expecting consumers to take action on corporate tax avoidance”