‘Tis the season to spend on advertising

What is it about Christmas adverts that makes them so newsworthy? By Isabelle Szmigin, Professor of Marketing at Birmingham Business School As we enter the last days of November, the Christmas ads have well and truly hit our screens. Boots, Sainsbury, Waitrose, Tesco, Debenhams, Marks and Spencer, Aldi and Lidl and not forgetting John Lewis … Continue reading “‘Tis the season to spend on advertising”