By Dr Pilar Rojas Gaviria Department of Marketing, University of Birmingham The room is empty, And the window is open – Charles Simic Belgian chocolates, exotic fragrances, everlasting roses, special dinners, the list is endless of conventional products, experiences and rituals in which some of us will be immersed in this coming Valentine’s Day. As … Continue reading “Valentine’s Day: Romantic Potential of Money”
Tag: consumerism
Retail Success in an Uncertain Market
By Dr Sarah Montano, Department of Marketing, University of Birmingham Primark has recently announced that it is on course to report annual sales and profit growth. The Co-Op has also reported significant sales growth, this is in contrast to the frequent reports of decline in the high street. John Lewis, on the other hand presents … Continue reading “Retail Success in an Uncertain Market”