Black Panther, More Than Just a Superhero Movie

By Dr Finola Kerrigan, Reader in Marketing and Consumption Department of Marketing, University of Birmingham Going forward, as the story of the Black Panther and the people of Wakanda develops it will be interesting to see how the balance between, defending borders and reaching out to help others plays out, as this concern mirrors contemporary … Continue reading “Black Panther, More Than Just a Superhero Movie”

What is responsible business in the film industry?

To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Reader in Marketing and ConsumptionĀ Dr Finola KerriganĀ examines the varying approaches to business ethics in the film industry. I have recently returned from SXSW17, an exciting conference where the worlds of music, film and technology come together … Continue reading “What is responsible business in the film industry?”