By Kiran Trehan, Professor of Leadership and Enterprise Development Department of Management, University of Birmingham inclusion is much more than simply increasing racial, national, gender or class representation, [and] recruiting and retaining more people from traditionally under-represented identity groups. So what is the inclusion rider? Frances McDormand’s final words at the Oscars this year “I … Continue reading “And the Award Goes to …. The Inclusion Rider”
Tag: film marketing
Black Panther, More Than Just a Superhero Movie
By Dr Finola Kerrigan, Reader in Marketing and Consumption Department of Marketing, University of Birmingham Going forward, as the story of the Black Panther and the people of Wakanda develops it will be interesting to see how the balance between, defending borders and reaching out to help others plays out, as this concern mirrors contemporary … Continue reading “Black Panther, More Than Just a Superhero Movie”
What is responsible business in the film industry?
To celebrate Responsible Business Week we will be posting a series of blogs on this topic. In this post, Reader in Marketing and Consumption Dr Finola Kerrigan examines the varying approaches to business ethics in the film industry. I have recently returned from SXSW17, an exciting conference where the worlds of music, film and technology come together … Continue reading “What is responsible business in the film industry?”