By Dr Finola Kerrigan, Lecturer in Marketing Department of Marketing, University of Birmingha Six months ago, Netflix announced that their share price had fallen, with speculation surrounding their business model and their ability to continue to dominate the streaming space. Half a year on, and although the share price has not significantly risen, Netflix has gained … Continue reading “From big screen to any screen: is Netflix the new cinema?”
Tag: netflix
Has Netflix’s reign come to an end?
By Dr Finola Kerrigan, Lecturer in Marketing Department of Marketing, University of Birmingham Netflix will continue to appeal to large mainstream audiences […] But for those seeking to find hidden gems, more niche providers still have a place. While video on demand services have been a reality for quite some time, Netflix has really come to … Continue reading “Has Netflix’s reign come to an end?”