By Dr Emma Gardner Department of Strategy and International Business, University of Birmingham With over 370 stores in 12 countries, Primark has secured its position as a leading fashion retailer… Recent years have been tumultuous for the British high street. Numerous firms, such as New Look, Oasis and Warehouse have entered into administration, while … Continue reading “Primark’s recipe for success has become its Achilles heel”
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Retail Success in an Uncertain Market
By Dr Sarah Montano, Department of Marketing, University of Birmingham Primark has recently announced that it is on course to report annual sales and profit growth. The Co-Op has also reported significant sales growth, this is in contrast to the frequent reports of decline in the high street. John Lewis, on the other hand presents … Continue reading “Retail Success in an Uncertain Market”