Peaky Blinders: a gritty brand for Birmingham?

By Jemma Saunders, Department of Film and Creative Writing, and Professor Finola Kerrigan, Department of Marketing University of Birmingham “As the fifth series commences, it seems Birmingham can only continue to capitalise on the uniquely Peaky brand that mythologises an era of the city’s history.” In 2013, Tommy Shelby and the Peaky Blinders burst onto … Continue reading “Peaky Blinders: a gritty brand for Birmingham?”

The story of football in the West Midlands: Where did it all go wrong?

Professor John Samuels  The Department of Accounting   Sport is now a big business and, like it or not, football is the most high-profile and followed sport. Successful football clubs result in significant financial returns to those involved with the club, city, and region. It boosts brand value and the city becomes associated with success. … Continue reading “The story of football in the West Midlands: Where did it all go wrong?”

Our impact on the local economy

By Dr Amir Qamar, Research Associate within City-REDI, and Dr Chloe Billing, Research Fellow at City-REDI Department of Strategy and International Business, University of Birmingham UoB is certainly responsible for teaching and generating future leaders, but we should not forget that UoB plays an important part in shaping the economy within the West Midlands. Birmingham was recently ranked … Continue reading “Our impact on the local economy”